Thank you so much for posting this article! I am at the very beginning of switching many things over to cruelty-free. I have a particular moral issue with animal testing, but I am not quite on the vegan train yet. That being said, I don’t mind anything vegan, it’s just not a “requirement” for me, per se.

I appreciate the information and resources you have listed here. I thought you might like to know that an advertisement at the bottom of your page is for an Aveeno product! It looks like clicking this would send me directly to Amazon to purchase a specific Aveeno product (Aveeno daily moisturizing body wash, to be exact). I found this quite strange, since you post about Aveeno NOT necessarily being cruelty-free, vegan, etc. Granted, I do not know much about ads.. This could have been placed based on my search history or maybe even on your use of the word “Aveeno” in your article. I am just bringing this up out of curiosity and for awareness!

Thanks again for all of this great information. I am doing lots of research as I am transitioning my products to cruelty-free and I really appreciate sites like this one.

Kristi