Best Cruelty Free Vegan Face Mask Brands

Nothing says “pampering” more than a face mask. When I picture a spa treatment, the first image that comes to mind has three components: hair wrapped up in a towel, cucumber slices over the eyes, and a luxurious mask spread over the face.

In addition to bringing the spa home, face masks can help keep your skin clear and healthy. They are a great addition to any beauty regimen, whether your skin is dry, oily, or somewhere in between.

Going vegan and cruelty-free doesn’t mean your pampering days are over! There are plenty of products that will help you get your pamper on without animal products or testing. Many masks even “double dip” to help you consolidate your bathroom cabinets. They can serve as scrubs, sheet masks, powder, or clay formulas.

The best part is that you can mix and match products to get exactly the result you need. Who doesn’t love a customized blend, tailored exactly to your skin?

Buying a Vegan Face Mask

While a wide variety of choices can be empowering and exciting, it can also be overwhelming. When each brand has a seemingly endless amount of products, where do you even start?

Keep it cool, cucumber! Purchasing your mask can be just as relaxing as wearing it (well, almost). You just need to consider a few key points that will help guide you in the right direction.

  • Function

Does your t-zone feel like an oil slick by mid-afternoon? Skin drier than the Sahara? Something in between? Don’t worry; there’s a mask for you!

Consider your skin type and opt for a mask that addresses that specific issue. People with oily skin should look for a mask that helps control oil and shine, while those with dry skin need a hydrating mask that will restore moisture to the skin.

Not sure what type of skin you have? It’s easy!

  1. Wash your face with a gentle cleanser and pat dry.
  2. After one hour, dab your face with a tissue, paying particular attention to your forehead, nose, and chin.
  3. Determine your skin type:
    • Soft, supple skin that’s free of flaking and oil? You’ve got normal skin.
    • Do you have grease on your tissue, large pores, and/or shininess? Look for products for oily skin.
    • Does your skin feel taut and produces flakes of dead skin? You have dry skin.
    • See characteristics of all the skin types listed above? You have combination skin, the most common skin type of all!
  • Form

Now that you know your skin type, the next step is to think about the type of product that fits your preferences and your lifestyle.

Some face masks require a bit more of a time commitment than others. To get the full benefit, you’ll need to leave them on for several minutes and let them do their magic before rinsing.

However, you might be a busy mom or student who barely has time to make something for breakfast, much less dedicate to a face mask. If that’s the case, you’ll want to pay special attention to the time needs of the mask, to ensure it will work with your busy schedule.

Our Favorite Brands

Looking to get your pamper on sooner rather than later? We’ve included a list of our favorite vegan face masks below. Each one caters to a particular skin issue and is entirely vegan and cruelty-free.

Give your skin what it deserves! Find your perfect mask below, and you’ll be well on your way to relaxation.


Pacifica Vital Immersion Mask

Best for dry skin

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Dry, itchy flakes mean your skin is crying out for moisture! Pacifica’s Vital Immersion Mask gives thirsty skin what it needs. The supercharged product works overnight to hydrate dry skin, leaving it dewy and supple come morning. The mask includes essential lipids and antioxidants to keep skin healthy and vibrant.

Pacifica’s mask is also an excellent choice if you’re being choosy about what you’re putting on your skin. This powerful mask is made without the use of any animal products, parabens, petroleum, or phthalates.

As opposed to a cleansing mask that gets rinsed away, this product is like leave-in conditioner for your face. It goes on thick, and you’ll need to leave it on overnight, or during a lazy, rainy afternoon.

This mask is best for dry, normal, or sun-damaged skin.

What We Liked

The texture of this mask is just perfect. While it’s a creamy, luxurious mask, it doesn’t feel heavy on the skin, and it won’t clog your pores while it hydrates. Reviewers find that the results are long-lasting, and it makes a noticeable difference.

What We Disliked

Buyers with oily or acne-prone skin may find this mask too heavy. Those with more oily skin probably won’t see the same benefits as those with dry, flaky skin.

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LUSH Cup O’ Coffee Face Mask

Best for oily skin

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Lush’s Cup O’ Coffee mask is the perfect way to start your day! The scrub mask has a delicious scent of coffee and cocoa, leaving the skin smelling great, in addition to feeling soft and rejuvenated.

With a scrubbing, stimulating texture, this mask will help kick off your day and cleanse your skin of oil, dead skin, and impurities. The mask uses kaolin to deep-clean your pores, and the coffee grounds act as tiny buffers that polish your skin.

This cruelty-free face mask helps dry out excess oil, so people with oily or acne-prone skin will see the most benefit from this product. If you have combination skin, focus this product on your most oily areas, usually the forehead, nose, and chin.

What We Liked

This mask WORKS! Reviewers consistently note how clear, bright, and soft their skin was after just a few applications. It’s super effective on under-eye bags and circles, in addition to brightening skin and controlling oil.

What We Disliked

Some reviewers complained that this mask is a little messy to remove. The coffee grounds can make it hard to remove this in a sink, so be wary if you have any plumbing issues or are prone to a clogged sink.

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AHAVA Purifying Mud Mask

Best for acne

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Every vegan acne sufferer knows how hard it can be to find a product that works. If you’re ready to end the frustration, turn to the Purifying Mud Mask from AHAVA. It’s a deep-cleaning, yet gentle mask that helps clear acne and prevents further breakouts.

AHAVA’s mask is made from Dead Sea mud, which is rich in energizing minerals. It’s also free from parabens and other harsh chemicals, so this is as gentle as possible and won’t further irritate or inflame your acne. The mud in the mask draws out impurities buried deep in the skin for a complete clean.

Another benefit of AHAVA’s face mask is that it’s ideal for busy people - only two minutes stands between you and clearer skin! Simply apply the mask to the face, avoiding eyes and lips, leave on for two minutes, and rinse with warm water. That’s it!

What We Liked

Not only is this product super effective against acne, but it also greatly improves skin’s general appearance. Reviewers reported smaller pores and smooth, bright skin after using this mask.

What We Disliked

It’s important to remember that the main ingredient in this mask is mud. Because it’s fragrance-free, the smell of the mask can be off-putting to some users. If you’re looking for a strong-smelling, fragrant mask, this isn’t the product for you.

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Live Ultimate CamuClay Face Mask

Best natural/organic

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For some people, it’s important to keep your medicine cabinet as clean as you keep your diet! This makes sense - the skin absorbs the ingredients we put on it, so if you wouldn’t want to eat an ingredient, you probably don’t want it on your skin, either!

Unlike many natural and organic products, you don’t have to sacrifice efficacy with Camu Clay! The product uses five unique plant stem cells to cleanse, treat, and purify skin.

Organic green tea extract hydrates skin while bentonite clay, kaolin, and walnut extracts cleanse and purify. Lastly, powerful antioxidants from acai and Camu Camu berries heal the skin and keep it dewy, supple, and youthful.

This is truly a product for all skin types and needs, from acne control to hydration to anti-aging. It’s ideal if you are looking to transition your beauty products to natural, organic products that are still effective.

What We Liked

The quality of this product is superb. The mask is thick and luxurious, and the slightly gritty texture is exfoliating without causing irritation. Using this product makes it feel like you’re in a high-end spa - with results to boot!

What We Disliked

This product does come with a high-end spa price tag. While the quality is great, the price may make it cost-prohibitive to those who are on more restrictive budgets.

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Dr. Alkatis Organic Universal Mask

Best for natural/organic

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Dr. Alkatis is a product line for the most natural- and organic-obsessed consumers. The products are 100% organic and made from raw, holistic products to help you look and feel your best without the use of animal products or harsh synthetics. The Universal Face Mask combines the knowledge of science with the power of plants.

This vegan face mask is made from seaweed and vegetables and helps soothe irritated and inflamed skin. The company refers to this product as “a complete meal for skin”, with nourishing ingredients like grass juice and seeds.

Because of the completely natural and organic ingredient list, it’s an ideal choice for sensitive skin. A quick scan of the ingredient list will tell you which ones are grown organically, and which are ethically wild-crafted. The company puts a lot of effort into informing customers about exactly what is in the mask - and what will ultimately go onto their skin.

Dr. Alkatis’ Universal Face Mask is the winner of Natural Beauty Editor’s fig + sage award.

What We Liked

This product is extremely effective, even without the use of harsh chemicals or animal ingredients! It is an especially good choice for people suffering from acne who want a natural, organic, and effective treatment to clear skin.

What We Disliked

This mask contains grass, so if you have any grass allergies, be sure to avoid this product.

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100% Pure Brightening Scrub

Best for dull skin

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The worst thing about winter isn’t the cold or snow - it’s how it saps the life out of your skin! Luckily, the 100% Pure Brightening Scrub is just the answer to the winter blues.

This cruelty-free face mask uses tiny jojoba beads to gently buff away dead, dull skin and reveal the bright, youthful skin underneath. The highly nourishing formula helps bring skin back to life, making it glowing and radiant even during the coldest, grayest winter months.

This mask uses ingredients like bearberry, kojic acid, sake, licorice, and strawberries to help heal and protect your skin from cold weather.

You can use this as a simple vegan face scrub if you’re in a rush, or you can leave it on for a more intense healing process. Do whatever works best with your lifestyle - or for your schedule that day.

What We Liked

What We Love: This product has a fantastic scent! Reviewers rave about the delicate lemony, citrusy smell of this product. It’s great to use in the morning before you start your day, as it is extremely energizing.

What We Disliked

The Downside: Some reviewers noted this mask is on the watery side. Because of the thin texture, you wind up using more product, as it doesn’t “stick” easily to the skin.

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Put Your Best Face Forward

Going vegan doesn’t mean your at-home spa days are over! There are plenty of animal- and face-friendly masks that will help you unwind after a long day and keep your skin healthy, supple, and clear.

It’s easy to find the best mask for you! With just a little time considering your skin type and the type of mask that will best fit your lifestyle, you’ll be on your way to self-care and pampering in no time.

Put your best face forward - find your perfect vegan-friendly mask and get to treatin’ yo’self!

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